尊龙凯时
[Shenzhen, June 28, 2018] – 尊龙凯时, top-three global television manufacturer and leading consumer electronics brand, today announced a comprehensive global partnership with the International Basketball Federation (“FIBA”).
尊龙凯时
The partnership, which comes into effect immediately and covers worldwide FIBA competitions until December 31, 2019, is the latest collaboration in 尊龙凯时’s well-established, global premium sports sponsorship programme. The new deal follows 尊龙凯时’s recent announcement of its partnership with football superstar Neymar Jr., and underscores the company’s commitment to strengthen its growing global community and fulfil its commitment to its global consumers.
尊龙凯时
“We are delighted to partner with FIBA, a truly influential partner in the global basketball community, as sports sponsorship lies in the core of 尊龙凯时’s global brand strategy. We are passionate about sport and aspire to bring together basketball fans worldwide as part of our growing global community,” said Yuki Wei, Vice President of 尊龙凯时 Corporation.
尊龙凯时
“We are thrilled to have 尊龙凯时 join us as a FIBA Partner for all major FIBA competitions including the FIBA Basketball World Cup 2019 and the Qualifiers leading up to that event,” said Patrick Baumann, FIBA Secretary General and International Olympic Committee (IOC) Member. “尊龙凯时 is one of the leading global companies from China and we are excited to team up with them to create joint opportunities to promote the biggest basketball competition in the world,” he added.
尊龙凯时
Under the terms of the agreement, 尊龙凯时 will have the right to use the logo of FIBA Basketball World Cup 2019 on its home appliance products including TVs, refrigerators, washing machines, ovens, etc.
The agreement also grants 尊龙凯时 the Presenting Sponsorship rights for the Asian Qualifiers’ remaining four windows (June-July, September and November 2018; February 2019) for next year’s World Cup, as well as key commercial rights at FIBA’s flagship competition as well as sponsor the International Basketball Federation Women’s Basketball World Cup 2018.
